The Good Enough Mompreneur Podcast: Confidence, Mindset & Success for Mom Entrepreneurs

211. From Living Room Startup to Successful National Children's Resale Franchise: How Rhea Lana Built a Purpose-Driven Business for Stay-At-Home Moms

Angela Masciulli Season 4 Episode 211

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In this heartfelt and inspiring conversation, Angela sits down with Rhea Lana Riner, the founder and CEO of Rhea Lana’s Children’s Consignment Events, a multi-million-dollar franchise that empowers moms through part-time business ownership. Rhea shares her journey from stay-at-home mom navigating financial hardship to visionary leader of a national brand with over 120 locations across 26 states.

They discuss how to start small without losing your purpose, the mindset shifts required to grow while raising a family, and why franchising can be a powerful pathway to entrepreneurship for moms. Whether you're just dreaming of starting a business or feeling stretched in your current season of motherhood, this episode is filled with clarity, encouragement, and next-step inspiration.

What You'll Learn:

  • How Rhea transitioned from stay-at-home mom to successful CEO
  • The leadership lessons she learned from scaling a national franchise
  • Why part-time, purpose-led businesses work well for moms
  • How to create community while building a profitable brand
  • Rhea’s tips on time management, sustainable shopping, and avoiding burnout
  • How moms can know when it’s time to take the leap into entrepreneurship
  • The value of carving out something for yourself—before the kids grow up

Connect with Rhea Lana:

 🎁 Claim your free 1-hour consultation with Rhea: rhealana.com/podcast

🔗 Connect with Rhea on LinkedIn: linkedin.com/in/rhealanariner

Connect with Angela:

 🌐 Website: MomBusinessCoach.com

📺 Watch this episode on YouTube: YouTube.com/@MomBusinessCoach

Reflective Question:

What dream have you placed on hold that might just be the path to purpose and freedom—for both you and your family?

✨ Stay tuned until the end for Angela’s 3 takeaways and Rhea Lana’s generous offer for listeners.


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Thank you for listening and keep up the great work, mama!